Define conversion goals

You can define conversion goals for specific user actions to understand how successfully you're meeting your conversion milestones (for example, successful checkouts, newsletter signups, or demo signups). Goals can be defined for reaching specific user actions or destination URLs and also for session information (for example, session duration longer than 5 minutes or sessions with more than 10 user actions. For this example, a user would need to complete at least 10 user actions in a single session to reach this conversion goal).

You should carefully monitor these user actions, not only from a technical point of view, to ensure that everything is working as expected and that action durations are acceptable, but also to see how many customers are actually using the features. This can be achieved by following the key action and conversion goal approach.

Goals are defined per application. Goals can be based on destination URL, specific user action, session duration, or number of actions per session. You can define a maximum of 20 conversion goals per application.

To define a conversion goal for an application

1. Select Applications from the navigation menu.
2. Select an application.
3. On the application page, click the browse button (…).
4. Select Edit.
5. Select Conversion goals from the Application settings menu.
6. Click Add goal.
7. Set up your goal.
8. Click Add goal.